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Blog Norwegian Reward wins top prize at the 2020 Freddie Awards for the fourth time in a row
Date: 4 May 2020

Norwegian Reward wins top prize at the 2020 Freddie Awards for the fourth time in a row


The results are in: Reward members are those who are most satisfied with their loyalty program and for the fourth consecutive year have voted for the program to win a prestigious Freddie Award!

Norwegian Reward was announced the winner of the top prize of ‘Program of the Year – Europe & Africa’, beating out competition with other well-known programs such as KLM’s Flying Blue, Lufthansa Miles & More and TAP Miles&Go.

The loyalty program picked up a total of four Freddie Awards – a new record for Norwegian Reward.

Besides Program of the Year, Norwegian Reward also won:
• Best Airline Promotion (for its 2019 Christmas Calendar)
• Best Airline Customer Service
• Best Affinity Credit Card

The loyalty program was runner up in the two remaining categories:
• Best Airline Redemption
• Best Airline Elite Program

Voted by members

Woman smiling and typing something on a tablet
The Freddies are the most prestigious member-generated awards in travel loyalty

The results of the Freddies were announced on 30 April in an online ceremony due to the ongoing COVID-19 pandemic.

The Freddie Awards are the most prestigious member-generated awards for travel loyalty programs and are voted by more than four million members worldwide who rank the features of airline and hotel loyalty programs to determine the winners.

The fact that it is not a jury, but the members who vote for the winner means that this award is an excellent indicator of which loyalty programs members are most satisfied.

The Reward Team would like to thank everyone who voted. It’s an honor not only to be named Program of the Year for a fourth time, but also to win awards in more categories than we ever have before.

We receive an incredible amount of positive feedback from satisfied members and winning these Freddie Awards proves that we are on the right track to give members an exciting, innovative, and above all, rewarding program.

It is a great feeling to take home these awards, and it gives us strong motivation to continue to develop the program and make it even better for members.

Why Norwegian Reward?

Family with three children wheel luggage at an airport
Norwegian Reward helps you get the most out of flying Norwegian

Norwegian Reward has more than 10 million members and growing. Every time you book a trip with Norwegian or use one of our partners, you earn CashPoints that you can use to pay for your future flight tickets.

With Norwegian’s loyalty program you also get access to a number of member benefits such as exclusive discounts on flights, hotels, car rental, tours and activities, and often extra CashPoint deals. And the best thing? Joining Reward is completely free.

What’s more, if you’re a resident in the US, you can apply and get approved for a Norwegian Reward World Mastercard® and get loads of exclusive benefits, including Priority Boarding, extra CashPoints* on Norwegian flight tickets, and CashPoints on all your purchases wherever Mastercard is accepted, whether you’re at home or abroad. The more you use the card, the more CashPoints you’ll earn, which you can use for future flights with Norwegian. It’s a win-win!

Find out more and apply for a Norwegian Reward Card today.

Freddie Awards: ‘The Oscars’ of the travel loyalty industry

Some Freddie Award trophies on a table
The Freddies are known as ‘The Oscars’ of the travel loyalty industry

The Freddie Awards were introduced in 1988 by InsideFlyer magazine’s Publisher and Editor Randy Petersen. They’re named in honour of Sir Freddie Laker, founder of Britain’s first all-jet air carrier, Laker Airways Limited, which became the largest individually and privately-owned airline in the world.

Petersen wanted to pay tribute to Laker’s pioneering marketing efforts and competitive spirit, creating the awards to recognise the world’s most outstanding frequent travel programs.

Today the Freddie Awards are known as ‘The Oscars’ of the travel loyalty industry. Out of the millions of ballots submitted, there are only a handful of winners chosen by voters.

*Subject to credit approval. See the Norwegian Reward World Mastercard® Program Terms for more details.


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