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Blog Norwegian Reward wins top prize at the 2023 Freddie Awards for the fifth time
Date: 10 May 2023

Norwegian Reward wins top prize at the 2023 Freddie Awards for the fifth time


The results are in: Reward members are those who are most satisfied with their loyalty program and for the fifth time have voted for the program to win a prestigious Freddie Award!

Norwegian Reward was announced the winner of the top prize of ‘Program of the Year – Europe & Africa’, beating out competition with other well-known programs such as KLM’s Flying Blue, Lufthansa Miles & More and TAP Miles&Go.

The loyalty program picked up a total of three Freddie Awards – a great win for Norwegian Reward.

Besides Program of the Year, Norwegian Reward also won:
• Best Airline Promotion (for its 2022 advent Calendar)
• Best Airline Customer Service

Voted by members

Woman smiling and typing something on a tablet
The Freddies are the most prestigious member-generated awards in travel loyalty

The award ceremony was held at the National Air and Space Museum’s Steven F. Udvar-Hazy Center in Washington, D.C. on 27 April 2023.

The Freddie Awards are the most prestigious member-generated awards for travel loyalty programs and are voted by more than four million members worldwide who rank the features of airline and hotel loyalty programs to determine the winners.

The fact that it is not a jury, but the members who vote for the winner means that this award is an excellent indicator of which loyalty programs members are most satisfied.

The Reward Team would like to thank everyone who voted. It’s an honour not only to be named Program of the Year for a fifth time, but also to win awards in two more categories.

We receive an incredible amount of positive feedback from satisfied members and winning these Freddie Awards proves that we are on the right track to give members an exciting, innovative, and above all, rewarding program.

It is a great feeling to take home these awards, and it gives us strong motivation to continue to develop the program and make it even better for members.

Why Norwegian Reward?

Family with three children wheel luggage at an airport
Norwegian Reward helps you get the most out of flying Norwegian

Norwegian Reward has more than 8.5 million members and growing. Every time you book a trip with Norwegian or use one of our partners, you earn CashPoints that you can use to pay for your future flight tickets.

With Norwegian’s loyalty program you also get access to a number of member benefits such as exclusive discounts on flights, hotels, car rental, tours and activities, and often extra CashPoint deals. And the best thing? Joining Reward is completely free.

Freddie Awards: ‘The Oscars’ of the travel loyalty industry

Some Freddie Award trophies on a table
The Freddies are known as ‘The Oscars’ of the travel loyalty industry

The Freddie Awards were introduced in 1988 by InsideFlyer magazine’s Publisher and Editor Randy Petersen. They’re named in honour of Sir Freddie Laker, founder of Britain’s first all-jet air carrier, Laker Airways Limited, which became the largest individually and privately-owned airline in the world.

Petersen wanted to pay tribute to Laker’s pioneering marketing efforts and competitive spirit, creating the awards to recognise the world’s most outstanding frequent travel programs.

Today the Freddie Awards are known as ‘The Oscars’ of the travel loyalty industry. Out of the millions of ballots submitted, there are only a handful of winners chosen by voters.


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